Global Strategies For Fashion Entrepreneurs †MyAssignmenthelp.com

Question: Discuss about the Global Strategies For Fashion Entrepreneurs. Answer: Introduction A transparent Indian readymade garment company the Primitive Group with its headquartered in Denmark is ready to launch a new sustainable fashion branding products for the customers. For the purpose, the company has analyzed the macro environment of the economy to help the company understand themarketing plan for the company. The paper discusses about the information technology the company will design for promoting their new collection and the company. It further analyses themarketing strategy of the company by offering estimated marketing decision for the product. Information Technology Domain Name Domain name is the identity that a company holds within the internet and holds autonomy for it. It is the name registered in the Domain Name System (DNS) (Hao et al. 2013). Steps required registering the domain name for the company: Check for the domain registration company Check for the existence of the domain name in that registration companys website Register the domain name in the domain name providers Activate the name of the domain in the registration website in their online self-service option Website The domain name should be such that is not used by any other company and thus should consist of the name of the name in it, which will help them to take a patent on it. The suggested domain name for this readymade garment company can be PrimitiveGroup.com, which will help define the company. Moreover, the company will then choose a Domain Name server, which will help them to translate its Domain Name PrimitiveGroup.com to an IP address. The website design should be a different one displaying the look of the garment and the fashionable clothes that the company is offering. Moreover, the homepage of the company will have separate options for men and women apparel and for children as well. The website will be designed according to the convenience of the visitors in the website. An example template of the website homepage that the company can use for attracting customers is given in appendix 1. Indian models can replace the models in the template as well. Stock control The systems that the company can use to manage and control the stocks are a computerized stock control system as the company is managing different types of garments for men, women and kids. It is better than the manual stock control system. the computerized system will help them to manage stock, pricing data, invoicing system, monitoring the stock automatically, batch control and bar code system. Software Yes, a specific company owned app is required by the company in their own name such as Primitive Clothing, which will help them to run their online business effectively and analyze the acceptance rate of the customers for their new fashion clothing. CAM/CAD Processes Computer Aided Designing and Manufacturing software will be used in the manufacturing processes of the company. This is because the good is a fashionable readymade garment and a computerized system will help them to design the fashionable clothing before manufacturing it. Security The company can use point-of-sale security software in which the company can carry out fast and easy transaction and reduce fraud or break-ins. Next is an inventory management technology software in which the company can store the data of the inventory going in and coming out of the company and prevent theft and facilitates audits (Laudon and Laudon 2016). Marketing: Target Market The company will mainly target the median age group customers in the market of Denmark as the place has maximum of median age group population in the total population. With the liking to leading a good quality life and good income this population part will be perfect for the company. Product The company is selling personally designed readymade garments for both men and women. The people of Denmark have a love for fashionable clothing. The company will also offer man-made fibers, textile and clothing. Price The company will charge premium prices for the fashionable clothing collection keeping in mind the purchasing power and employment in Denmark. The people can easily afford premium price products. Clothing brands are less in the region and it is mainly run through imports. Thus, in low completion scenario the company can charge this price (Yang et al. 2015). Promotion The company will use online marketing strategy to increase their brand value. This is because Denmark is the most digitalized place and customers can easily access online website and get information about the brand (Baker 2014). The timeline for carrying out the online promotion method can be referred in appendix 3. People The main propel that the company will require are the sales staff team to carry out marketing, the IT team, customer service team to offer best services to the customers. Process The company will offer fast service delivery process to the customers in which it will provide cash on delivery options, online payment options to the customers. moreover, the customers can also apply for easy return by just registering the product in their online website within seven days of purchasing. Physical environment Primitive Group will hold three to four physical stores in Denmark to sell fashionable garment to the customers. The store will be well furnished, big and designed according to the comfort of the customer. The customers can also pay online in these physical stores and the stores will also have sales person to welcome and help the customers to display their collections. Ethical marketing The online marketing option chosen by the company for its promotion activity comply with the code of ethics mentioned in the appendix four about maintaining sustainability in all its processes (Union 2014.). Control The best methods used for controlling the marketing activity is through the following steps such as market analysis, sales analysis, budget, ration analysis, market research, feedback forms filled by customers and quality controls. Conclusion From the above analysis, it can be concluded that Primitive Group can use effective information technology and marketing strategy to promote and increase sale from its newly launched sustainable garment collection. References Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Hao, S., Thomas, M., Paxson, V., Feamster, N., Kreibich, C., Grier, C. and Hollenbeck, S., 2013, October. Understanding the domain registration behavior of spammers. InProceedings of the 2013 conference on Internet measurement conference(pp. 63-76). ACM. Laudon, K.C. and Laudon, J.P., 2016.Management information system. Pearson Education India. Union, N.S.T., 2014. Code of ethics.private copy supplied by Bruce Kelloway, assistant executive director, NSTU. Yang, L., Pantelous, A.A., Assa, H. and Rantala, J., 2015. Robust LMI stability, stabilization and H control for premium pricing models in a Markovian regime switching discrete-time framework.